Susie Wang has created 100% Pure Cosmetics to complement her healthy lifestyle. Made with pigments from fruits and vegetables, 100% Pure is the perfect marriage of all-natural ingredients with high-end cosmetic and skincare formulas to create beautiful makeup and skincare in a class of its own.
Why 100% pure?
“ As much as 60% of topical skin-care products are absorbed through the
skin and into the bloodstream.” Say Dr. Nancy Lonsdrof, M.D. an lowa-based physician. “They should be consumed with the same prudence that we use to choose our breakfast cereal.” – April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.
And Hot off the Press clinical trials into 100% Pure's fantastic Coffee Bean Eye cream demonstrates an incredible performance in the reduction of puffiness, dark circles and fine lines and wrinkles and more.... Read all about it here
Why Vegan?
Animal fat has been used in soaps and lotions (pore clogging) for a very long time. Over 90% of every foaming product on the market is made from animal fat. Recently, there has been a huge increase in the amount of animal and even human ingredients in cosmetics. 100% pure products are all vegan (except when there is honey in the formula, then it’s vegetarian).
Why not perfumes or fragrances?
Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products.
Why not thickeners and emulsifiers?
Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other “fillers”. Instead, 100% Pure products are totally concentrated which means they are most effective.
Why are antioxidants so important?
Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, cancer, etc. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays but sun blocks DO NOT protect against other free radicals so your skin needs antioxidants for more sun protection and to protect against all the other damaging free radicals.
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When cosmetic companies claim "no animal testing", it may notalways be entirely true. The final formula may not have been tested,
but each chemical ingredient had to of been tested in order for the
ingredient to be FDA approved. Since all 100% Pure formulas
are made only with food ingredients, none of our ingredients were
ever tested on animals.
100% Pure formulas are all cruelty free and vegan (without the
use of animal ingredients- except when honey is used in
the formula as bees are not harmed while honey is collected).
