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100% Pure Cosmetics








100 % Pure
The first and only cosmetics made from antioxidant rich fruit
and vegetable pigments. While other colour cosmetics are made with synthetic dyes or minerals, only 100% Pure color cosmetics are made with fruit & vegetable pigments (patent pending)! All the antioxidants and vitamins in fruits are in the actual colour, so you will be applying all the healthy nutrients of the fruits directly on your skin!


100% Pure cosmetics at Just Beauty Direct


100% Pure
holds US & International Patents pending for the use of fruit, vegetable, seed and flower pigments in cosmetics.

Inspired by her garden, product developer Susie Wang created 100% Pure Cosmetics to complement her healthy lifestyle. Made with pigments from fruits and vegetables, 100% Pure marries all-natural ingredients with high-end cosmetic formulas to create beautiful makeup in a class of its own.

When cosmetic companies claim "no animal testing", it may not
always be entirely true. The final formula may not have been tested,
but each chemical ingredient had to of been tested in order for the
ingredient to be FDA approved. Since all 100% Pure formulas
are made only with food ingredients, none of our ingredients were
ever tested on animals.